BUSINESS CONSULTING
Branding-ID Creative Services
To help you address your branding needs, SightPoint's Network Partner for branding consultation is ID Creative Services. A leading branding agency, ID works closely with you and other SightPoint team members to understand your business, customers and competitors, and then helps assess strengths, weaknesses and opportunities for your brand.
If needed, ID can develop brand strategy, message and identity for connecting meaningfully with your audiences. With this foundation in place, ID can help further by developing a uniquely appropriate brand experience program for your company and products.
A coordinated brand experience program could include employee training, sales tools, advertising, environmental design (of offices, vehicles, signs, stores), Web site, merchandising, and whatever else you might need to be consistently effective in building your brand--and creating increased value in your company.
|
| |
Specialists in brand experience
We believe that strong corporate and product brands make a major contribution to the value of a company. But we also know that too often brands are under-developed and under-managed, resulting in less than optimal value for the company and its products. We know how to help.
|
| |
Your brand is a predictor of value
Brand identity--including name, logo, essential message, personality--signals a unique promise to your prospective customers, partners and investors. Your actual brand, however, is much more than that--it is the sum of impressions in each of your customers' minds that's created by their experiences with you and your product-service offering.
This means that your brand is a dynamic gauge of customer awareness, interest, loyalty and even advocacy for your company and/or its offerings--and therefore a powerful predictor of your company's future prospects and value.
|
| |
Great brand experiences build great brands
A customer's brand experiences can include anything from a phone call with one of your representatives, to sponsored public events, to the purchase, use and support of products. So it's vital that all the possible experiences work together to build a consistently positive brand image.
|
| |
top
|
|
![]() |
![]() |
Contact Us
Find out how SightPoint can create outstanding value for your business.
contact us
phone:
617.342.7250
|
![]() |
|
